|
1 minute reading

Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons

Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons
Source: paleemotionalshawty via Tumblr
Buyology
From a book
Buyology
Font size
A
12 24 17
A

(...) But it was Dr. Calvert's next finding that was truly fascinating. She discovered that when people viewed images associated with the strong brands—the iPod, the Harley-Davidson, the Ferrari, and others—their brains registered the exact same patterns of activity as they did when they viewed the religious images. Bottom line, there was no discernible difference between the way the subjects' brains reacted to powerful brands and the way they reacted to religious icons and figures.

Comments are small addendum used to provided quick feedback. They are intentionally limited in size and formatting.


Please enter a value.

Your example


Please enter a value.
Similar articles
Category:
Marketing
No matter what your product is, you are ultimately in the education business.
No matter what your product is, you are ultimately in the education business.
GIF
tripcontrol via tumblr

No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.

 

| Approved
Category:
Marketing
Perfect headlines leave enough unknowns so that you will want to read Perfect headlines leave enough unknowns so that you will want to read
Saul Steinberg via Pinterest

(...) the key is to get the whole story into the headline but leave out just enough that people will want to click.

| Approved
Category:
Marketing
Customers want product that are relevant to us, that make our life better Customers want product that are relevant to us, that make our life better
wizmood on Ello

As customers, what we crave more than the commodity we think we are paying for is to be understood.

What we want more than a reliable ride to our destination, a comfortable bed for the night, or even a book we can get our teeth into, is to really be seen.

What we want more than responsive organizations is personal relevance.

The value isn't just in the data that businesses collect. What counts is how they use it to make our lives better.

| Approved
Categories:
Marketing
Great ideas have a strong core expressed in a just few words Great ideas have a strong core expressed in a just few words
Minjung Kim via Pinterest

We know that sentences are better than paragraphs. Two bullet points are better than five. Easy words are better than hard words. It's a bandwidth issue: The more we reduce the amount of information in an idea, the stickier it will be. Simple = core + compact. Proverbs are helpful in guiding individual decisions in environments with shared standards. Those shared standards are often ethical or moral norms. Proverbs offer rules of thumb for the behavior of individuals. The Golden Rule, "Do unto others as you would have them do unto you," is so profound that it can influence a lifetime ...

| Approved
Category:
Marketing

Top of mind means tip of tongue.

| Approved
Row:Column:
×
Row:Column:
×