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1 minute reading

Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons

Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons
Source : paleemotionalshawty via Tumblr
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#Branding
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(...) But it was Dr. Calvert's next finding that was truly fascinating. She discovered that when people viewed images associated with the strong brands—the iPod, the Harley-Davidson, the Ferrari, and others—their brains registered the exact same patterns of activity as they did when they viewed the religious images. Bottom line, there was no discernible difference between the way the subjects' brains reacted to powerful brands and the way they reacted to religious icons and figures.

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