Specialization -unfortunately, reduces us to a single expression of ourselves.
Specialization may be all well very well if you happen to have skills particularly suited to these jobs, or if you are passionate about a niche area of work, and of course there is also the benefit of feeling pride in being considered an expert. But there is equally the danger of becoming dissatisfied by the repetition inherent in many specialist professions. […] Moreover, our culture of specialization conflicts with something most of us intuitively recognize, but which career advisers are only beginning to understand: we each have multiple selves. […] We have complex, multi-faceted experiences, interests, values and talents, which might mean that we could also find fulfillment as a web designer, or a community police officer, or running an organic cafe.
This is a potentially liberating idea with radical implications. It raises the possibility that we might discover career fulfillment by escaping the confines of specialization and cultivating ourselves as wide achievers […], allowing the various petals of our identity to fully unfold.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.