Successfull products trigger emotional response
Products and brands evoke certain feelings and associations based on how they look, feel, or smell. Think of the unmistakable sound of a Nokia ring tone. Or the pristine, leathery scent of a brand new Mercedes-Benz. Or the sleek, aesthetically pleasing lines of an iPod. Whether it’s annoyance or longing, products’ sensory qualities almost always evoke an emotional response.
Focus is saying no to 1,000 good ideas.
The last 10% is 90% of the work.
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.
[Many people] think it means accept failure with dignity and move on. The better, more subtle interpretation is that failure is a manifestation of learning and exploration. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. And, for leaders especially, this strategy — trying to avoid failure by out-thinking it — dooms you to fail.