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[sunk-cost fallacy] Sometimes quitting really is the best option

[sunk-cost fallacy] Sometimes quitting really is the best option [sunk-cost fallacy] Sometimes quitting really is the best option
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A "sunk cost" is just what it sounds like: time or money you've already spent. The sunk-cost fallacy is when you tell yourself that you can't quit because of all that time or money you spent. We shouldn't fall for this fallacy, but we do it all the time.

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Source : The Upside of Quitting on Freakonomics.com

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