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1 minute reading

Talented communicators create value out of esoteric or everyday products

Talented communicators create value out of esoteric or everyday products Talented communicators create value out of esoteric or everyday products
Source: Ernest Gerber via Behance
The presentation secrets of Steve Jobs
From a book
The presentation secrets of Steve Jobs
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The most inspiring communicators share this quality - the ability to create something meaningful out of esoteric or everyday products.

A person is only of value if one sees value. If the value is communicated then it is safe.

By nit1911qwerty | 12/06/2020

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Examples (4)

1

Starbucks do not sell coffee, they sell a third place

By SourceL | 11/12/2019

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1

Financial guru Suze Orman does not sell trusts and mutual funds, she sells the dream of financial freedom.

By SourceL | 11/12/2019

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1

Steve Jobs does not sell computers. He sells tools to unleash human potential.

By SourceL | 11/12/2019

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1

Nike does not sell sports equipment, the brand is your side fighting adversity

By SourceL | 11/12/2019

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