[Technopoly] the devaluation of the human capacity to understand the World
Technopoly is a state of culture. It is also a state of mind. It consists in the deification of technology, which means that the culture seeks its authorization in technology, finds its satisfactions in technology, and takes its orders from technology. [It has served] to make people believe that technological innovation is synonymous with human progress. […] We have devalued the singular human capacity to see things whole in all their psychic, emotional and moral dimensions, [so that] the world we live in is very nearly incomprehensible to most of us. There is almost no fact, whether actual or imagined, that will surprise us for very long, since we have no comprehensive and consistent picture of the world that would make the fact appear as an unacceptable contradiction. We believe because there is no reason not to believe. […] Abetted by a form of education that in itself has been emptied of any coherent worldview, technopoly deprives us of the social, political, historical, metaphysical, logical or spiritual bases for knowing what is beyond belief.
We are still the masters of our fate. Rational thinking, even assisted by any conceivable electronic computors, cannot predict the future. All it can do is to map out the probability space as it appears at the present and which will be different tomorrow when one of the infinity of possible states will have materialized. Technological and social inventions are broadening this probability space all the time; it is now incomparably larger than it was before the industrial revolution—for good or for evil.
The future cannot be predicted, but futures can be invented.
It was man’s ability to invent which has made human society what it is. The mental processes of inventions are still mysterious. They are rational but not logical, that is to say, not deductive.
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.