The best strategy when in need of emergency help is to reduce the uncertainties concerning your condition and their responsibilities
I was involved in a rather serious automobile collision. Both I and the other driver were plainly hurt: He was slumped, unconscious, over his steering wheel while I managed to stagger, bloody, from behind mine. The accident had occurred in the center of an inter-section in full view of several individuals stopped in their cars at the traffic light. As I knelt in the road beside my door, trying to clear my head, the light changed and the waiting cars began to roll slowly through the intersection; their drivers gawked but did not stop. I remember thinking, "Oh no, it's happening just like the research says. They're all passing by!" I consider it fortunate that, as a social psychologist, I knew enough about the bystander studies to have that particular thought. By thinking of my pred-icament in terms of the research findings, I knew exactly what to do. Pulling myself up so I could be seen clearly, I pointed at the driver of one car: "Call the police." To a second and a third driver, pointing directly each time: 'Pull over, we need help."
The responses of these people were instantaneous. They summoned a police car and ambulance immediately, they used their handkerchiefs to blot the blood from my face, they put a jacket under my head, they volunteered to serve as witnesses to the accident; one even offered to ride with me to the hospital. Not only was this help rapid and solicitous, it was infectious. After drivers enter-ing the intersection from the other direction saw cars stopping for me, they stopped and began tending to the other victim. The principle of social proof was working for us now. The trick had been to get the ball rolling in the direction of aid. Once that was accomplished, I was able to relax and let the bystanders' genuine concern and social proof's natural momentum do the rest.
The results (ed. of the study): only 1 percent of the executives said managers should bother showing employees that their work makes a difference. If anything, many companies try to explain the value our work will have in our own lives, the benefits we will reap if we hit a goal, as opposed to the benefit that others will derive.
But remember our biology we are more inspired and motivated when we know we are helping biologically others.
Nobody realizes that some people expend tremendous energy merely to be normal.
That is the curse of the human race. Sociability.
What Christ should have said was "Yea, verily, whenever two or three of you are gathered together, some other guy is going to get the living shit knocked out of him." Shall I tell you what sociology teaches us about the human race? I'll give it to you in a nutshell.
Show me a man or woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call "society." Give me four and they'll build a pyramid. Give me five and they'll make one an outcast Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home.
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea.
The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion.
It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders.
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.