The bible is the product of collective memory
Part of the knowledge so generated is what is encapsulated in the fundamental teachings of our cultures, in ancient writings such as the Tao to Ching, or the aforementioned Vedic scriptures, or the Biblical stories.
The Bible is, for better or worse, the foundational document of Western civilization (of Western values, Western morality, and Western conceptions of good and evil). It's the product of processes that remain fundamentally beyond our comprehension. The Bible is a library composed of many books, each written and edited by many people. It's a truly emergent document—a selected, sequenced and finally coherent story written by no one and everyone over many thousands of years. The Bible has been thrown up, out of the deep, by the collective human imagination, which is itself a product of unimaginable forces operating over unfathomable spans of time. Its careful, respectful study can reveal things to us about what we believe and how we do and should act that can be discovered in almost no other manner.
[...] the act of reading is a secret, and sometimes fertile, ceremony of communion. Anyone who reads something that is really worth the trouble does not read with impunity. Reading one of those books that breathe when you put them to your ear does not leave you untouched: it changes you, even if only a little bit, it integrates something into you, something that you did not know or had not imagined, and it invites you to seek, to ask questions. And more still: sometimes it can even help you to discover the true meaning of words betrayed by the dictionary of our times. What more could a critical consciousness want?
Source : Past, Present, and Future: Interview with Eduardo Galeano, December 25, 2008, mronline
The only morality of the algorithm is to optimise you as a consumer and in many cases you become the product. There are very few examples in human history of industries where people themselves become products and those are scary industries – slavery and the sex trade. And now we have social media.
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