The “I don’t give a sh*t” attitude can actually be a signal of success and higher position in the social hierarchy
Those who use foul language on social networks (such as Twitter) are sending an expensive signal that they are free—and, ironically, competent. You don’t signal competence if you don’t take risks for it—there are few such low-risk strategies. So cursing today is a status symbol, just as oligarchs in Moscow wear blue jeans at special events to signal their power
Example (1)
Bangkok's Mandarin Oriental, one of three of the city's four 5-star hotels. In the past, people went there well dressed, it was a good place to show off I suppose, where people from the same elite could socialise, respecting social norms and dress codes. The travellers themselves were always very elegant.
This era is long gone now. In the lobbies of these big luxury hotels and palaces, the people who transited there no longer respect any dress code; they dress as if they were going to the beach: flip-flops, Singha tee-shirt and a the family mob that runs around the hall in every direction. I think it's the "I don't give a fuck, I've got money and fuck you" attitude.
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Interpretation
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I'm not a millionaire, but having nothing to fuck about has become a way of life.
Are you mad at me? I don't care
Death is coming soon? I don't care
I don't like my job? I don't care
Is can't stand my wife right now? I don't care
My buddy didn't call me back? I don't care
And that's just the way it should be - not giving a shit about things. It's not intellectual laziness, or anything else, it's a state of mind that preserves me from the hardships of life.
Some people call it, in a more dignified way, "acceptance".
That's certainly it then.
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