[The Law of Leadership] It's better to be first than it is to be better
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The basic issue in marketing is creating a category [the company] can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
You can demonstrate the law of leadership by asking yourself two questions:
1) What’s the name of the first person to fly the Atlantic Ocean solo? Charles Lindbergh, right?
2) What’s the name of the second person to fly the Atlantic Ocean solo? Not so easy to answer, is it?
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