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[The Law of Perception] Marketing is not a battle of products, it’s a battle of perception.

[The Law of Perception] Marketing is not a battle of products, it’s a battle of perception. [The Law of Perception] Marketing is not a battle of products, it’s a battle of perception.
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The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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Many people think marketing is a battle of products. In the long run, they figure, the best product will win [...] It’s an illusion [...] There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.

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