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1 minute reading

[The Law of Perspective] Sales decrease business on the long run

[The Law of Perspective] Sales decrease business  on the long run [The Law of Perspective] Sales decrease business  on the long run
The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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[...] The long-term effects are often the exact opposite of the short-term effects. Does a sale increase a company’s business or decrease it? Obviously, in the short term, a sale (discount) increases business. But there’s more and more evidence to show that Sales decrease business in the long term by educating customers not to buy at “regular” prices.

Aside from the fact that you can buy something for less, what does a sale say to a prospect? It says that [the company's] regular prices are too high. After the sale is over, customers tend to avoid a store with a “on sale” reputation.

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