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[The Law of Sacrifice] You have to give up something in order to get something

[The Law of Sacrifice] You have to give up something in order to get something [The Law of Sacrifice] You have to give up something in order to get something
Source: Veerle via veerle.duoh.com
The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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[...] If you want to be successful today, [companies] should give something up. There are three things to sacrifice: product line, target market, and constant change [...] reduce the product line, not expand it [...] the second sacrifice, target market. Where is it written that [companies] have to appeal to everybody? [...] The target is not the market. That is, the apparent target of [the company's] marketing is not the same as the people who will actually buy the product [...] the third sacrifice: constant change. Where is it written that [companies] have to change [their] strategy every year at budget review time? If [companies] try to follow the twists and turns of the market, [they] are bound to wind up off the road.

The best way to maintain a consistent position is not to change it in the first place.

This echoes the words of Steve Jobs. "Focus is to say no to 1,000 good ideas."

By emati-ne | 30/09/2020

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