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[The Law of Success] Success often leads to arrogance, and arrogance to failure

[The Law of Success] Success often leads to arrogance, and arrogance to failure [The Law of Success] Success often leads to arrogance, and arrogance to failure
Source: Etam Cru via PixelShow
The 22 Immutable Laws of Marketing
From a book
The 22 Immutable Laws of Marketing
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Ego is the enemy of successful marketing. Objectivity is what’s needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants.

[Ego] can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like a prospect thinks. They put themselves in the shoes of their customers. They don’t impose their own view of the world on the situation [...]

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