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[The Law of the Mind] It’s better to be first in the mind than it is to be first in the marketplace

[The Law of the Mind] It’s better to be first in the mind than it is to be first in the marketplace [The Law of the Mind] It’s better to be first in the mind than it is to be first in the marketplace
Source: 1986 Apple Macintosh via patentwallart
The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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[...] the law of the mind modifies the law of leadership. It’s better to be first in the prospect’s mind than first in the marketplace. Which, if anything, understates the importance of being first in the mind. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get in the mind first.

[...]

The law of the mind follows from the law of perception. If marketing is a battle of perception, not product, then the mind takes precedence over the marketplace.

[...]

Apple’s problem in getting into its prospects’ minds was helped by its simple, easy-to-remember name. On the other hand, Apple’s competitors had complicated names that were difficult to remember. In the early days, five personal computers were in position on the launching pad: Apple II, Commodore Pet, IMSAI 8080, MITS Altair 8800, and Radio Shack TRS-80. Ask yourself, which name is the simplest and easiest to remember?

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