The purpose of all conditioning is to make people love the social destination from which they cannot escape
[during a visit to the centre for the creation of human beings continues]
"Heat conditioning," said Mr. Foster.
Hot tunnels alternated with cool tunnels. Coolness was vedded to discomfort in the form of hard X-rays. By the ime they were decanted the embryos had a horror of cold. ['hey were predestined to emigrate to the tropics, to be miner nd acetate silk spinners and steel workers. Later on their minds vould be made to endorse the judgment of their bodies.
"We ondition them to thrive on heat," concluded Mr. Foster. "Out olleagues upstairs will teach them to love it."
"And that," put in the Director sententiously, "that is the secret of happiness and virtue—liking what you've got to do. All conditioning aims at that: making people like their inescapable social destiny."
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.