The three interlinked processes in the grand view of life
If we think in term of months, we had probably focus on immediate problems such as the turmoil in the Middle East, the refugee crisis in Europe and the slowing of the Chinese economy. If we think in terms of decades, then global warming, growing inequality and the disruption of the job market loom large. Yet if we take the really grand view of life, all other problems and developments are overshadowed by three interlinked processes:
- Science is converging on an all-encompassing dogma, which says that organisms are algorithms and life is data processing.
- Intelligence is decoupling from consciousness.
- Non-conscious but highly intelligent algorithms may soon know us better than we know ourselves.
These three processes raise three key questions, which I hope will stick in your mind long after you have finished this book
- Are organisms really just algorithms, and is life really just data processing?
- What's more valuable — intelligence or consciousness?
- What will happen to society, politics and daily life when non-conscious but highly intelligent algorithms know us better than we know ourselves?
Over the years, the Spotify algorithms have correctly identiﬁed that I tend to like “chill” music of a certain BPM ...
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.