To create interest, point out a knowledge gap
How do you get people interested in a topic? You point out a gap in their knowledge (…) Knowledge gaps create interest. But to prove that the knowledge gaps exist, it may be necessary to highlight some knowledge first. "Here's what you know. Now here's what you're missing."
Alternatively, you can set context so people care what comes next. It's no accident that mystery novelists and crossword-puzzle writers give us clues. When we feel that we're close to the solution of a puzzle, curiosity takes over and propels us to the finish.
For our idea to endure, we must generate interest and curiosity. How do you keep students engaged during the forty-eighth history class of the year? We can engage people's curiosity over a long period of time by systematically "opening gaps" in their knowledge—and then filling those gaps. (…) Surprise makes us want to find an answer—to resolve the question of why we were surprised—and big surprises call for big answers. If we want to motivate people to pay attention, we should seize the power of big surprises.
The results (ed. of the study): only 1 percent of the executives said managers should bother showing employees that their work makes a difference. If anything, many companies try to explain the value our work will have in our own lives, the benefits we will reap if we hit a goal, as opposed to the benefit that others will derive.
But remember our biology we are more inspired and motivated when we know we are helping biologically others.
Nobody realizes that some people expend tremendous energy merely to be normal.
That is the curse of the human race. Sociability.
What Christ should have said was "Yea, verily, whenever two or three of you are gathered together, some other guy is going to get the living shit knocked out of him." Shall I tell you what sociology teaches us about the human race? I'll give it to you in a nutshell.
Show me a man or woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call "society." Give me four and they'll build a pyramid. Give me five and they'll make one an outcast Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home.
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea.
The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion.
It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders.
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.