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To create new markets or new product categories, you should look into product substitutes and alternatives solutions within your industry

To create new markets or new product categories, you should look into product substitutes and alternatives solutions within your industry To create new markets or new product categories, you should look into product substitutes and alternatives solutions within your industry
Source : Oscar Lopes via Behance
Blue Ocean Strategy
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Blue Ocean Strategy
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What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

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