[Toilet Assumption] Social unpleasantness, once flushed out of sight, does not cease to exist
Our ideas about institutionalizing the aged, psychotic, retarded, infirm are based on a pattern of thought that we might call the Toilet Assumption—the notion that unwanted matter, unwanted difficulties, unwanted complexities and obstacles will disappear if they're removed from our immediate field of vision. We don't connect the trash we throw from the car window with the trash in our streets, and we assume that replacing old buildings with new expensive ones will alleviate poverty in the slums. We throw the aged and psychotic into institutional holes where they cannot be seen. Our approach to social problems is to decrease their visibility: out of sight, out of mind. This is the real foundation of racial segregation, especially its most extreme case, the Indian "reservation." The result of our social efforts has been to remove the underlying problems of our society farther and farther from daily experience and daily consciousness, and hence to decrease, in the mass of the population, the knowledge, skill, and motivation necessary to deal with them.
When these discarded problems rise to the surface again—a riot, a protest, an exposé in the mass media—we react as if a sewer had backed up. We are shocked, disgusted, and angered, and immediately call for the emergency plumber (the special commission, the crash program) to ensure that the problem is once again removed from consciousness.
The Toilet Assumption isn't just a facetious metaphor. Prior to the widespread use of the flush toilet all of humanity was daily confronted with the immediate reality of human waste and its disposal. They knew where it was and how it got there. Nothing miraculously vanished. Excrement was conspicuously present in the outhouse or chamber pot, and the slops that went out the window went noticeably into the street. The most aristocratic Victorian ladies strolling in fashionable city parks thought nothing of retiring to the bushes to relieve themselves. Similarly, garbage did not disappear down a disposal unit—it remained nearby.
That is the curse of the human race. Sociability.
What Christ should have said was "Yea, verily, whenever two or three of you are gathered together, some other guy is going to get the living shit knocked out of him." Shall I tell you what sociology teaches us about the human race? I'll give it to you in a nutshell.
Show me a man or woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call "society." Give me four and they'll build a pyramid. Give me five and they'll make one an outcast Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.