True knowledge of arts is experiential
[...] true knowledge [...] is experiential. How do we explain the taste of sugar? Verbal descriptions do not give us the sensation. To know the taste, one must experience it. The philosophy of the arts is not meant to be mused over and intellectualized; it is meant to be experienced. Thus, inevitably, words will convey only part of the meaning.
Everyone has a plan until they get punched in the face.
[...] the act of reading is a secret, and sometimes fertile, ceremony of communion. Anyone who reads something that is really worth the trouble does not read with impunity. Reading one of those books that breathe when you put them to your ear does not leave you untouched: it changes you, even if only a little bit, it integrates something into you, something that you did not know or had not imagined, and it invites you to seek, to ask questions. And more still: sometimes it can even help you to discover the true meaning of words betrayed by the dictionary of our times. What more could a critical consciousness want?
Source : Past, Present, and Future: Interview with Eduardo Galeano, December 25, 2008, mronline
The only morality of the algorithm is to optimise you as a consumer and in many cases you become the product. There are very few examples in human history of industries where people themselves become products and those are scary industries – slavery and the sex trade. And now we have social media.