Unlike continuous innovation, disruptive innovations causes changes in behavior
It turns out our attitude toward technology adoption becomes significant—at least in a marketing sense—any time we are introduced to products that require us to change our current mode of behavior or to modify other products and services we rely on. In academic terms, such change—sensitive products are called discontinuous or disruptive innovations. The contrasting term, continuous or sustaining innovations, refers to the normal upgrading of products that does not require us to change behavior.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.
Across the 14 innovations considered in this review a review conducted in 2015, the average time from invention to widespread commercialisation was 39 years.
Innovation timelines from invention to Maturiy - UKERC Technology and Policy Assessment, 2015
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. In just a few words, Steve beautifully summed up the difference between Apple and so many other companies. Once Apple comes up with a solution, it’s more of a beginning than an end. It’s by peeling back those layers of Complexity that Apple is able to ...
The best — maybe the only? — real, direct measure of ‘innovation’ is change in human behavior.