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Unlike continuous innovation, disruptive innovations causes changes in behavior

Unlike continuous innovation, disruptive innovations causes changes in behavior Unlike continuous innovation, disruptive innovations causes changes in behavior
Source: Daniel Liang via Artstation
Crossing the Chasm
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Crossing the Chasm
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It turns out our attitude toward technology adoption becomes significant—at least in a marketing sense—any time we are introduced to products that require us to change our current mode of behavior or to modify other products and services we rely on. In academic terms, such change—sensitive products are called discontinuous or disruptive innovations. The contrasting term, continuous or sustaining innovations, refers to the normal upgrading of products that does not require us to change behavior.

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