Use analogies when pitching
[Steve jobs, 1981, pitching the first Macintosh]
" This is a 21st century bicycle for your mind. "
Beauty always has an element of strangeness. I do not mean a deliberate cold form of strangeness, for in that case it would be a monstrous thing that had jumped the rails of life. But I do mean that it always contains a certain degree of strangeness, of simple, unintended, unconscious strangeness, and that this form of strangeness is what gives it the right to be called beauty. It is its hallmark, its special characteristic. Reverse the proposition and try to imagine a commonplace beauty! (…) This element of strangeness which constitutes and defines individuality, without which there is no beauty, plays in art (and may the precision of this comparison excuse its triviality) the role of taste or flavouring in cookery; if the individual usefulness or the degree of nutritious value they contain be excepted, viands differ from each other only by the idea they reveal to the tongue.
Sometimes people are beautiful.
Not in looks.
Not in what they say.
Just in what they are.
[Many people] think it means accept failure with dignity and move on. The better, more subtle interpretation is that failure is a manifestation of learning and exploration. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. And, for leaders especially, this strategy — trying to avoid failure by out-thinking it — dooms you to fail.
Differentiation between products is driven by the activities of the firm: product design, product performance, quality, branding, advertising, distribution, and so on. The more a product is differentiated along a dimension consumers care about, the higher price premium it can demand. So, Starbucks can charge $3.50 for a cappuccino, Hermès can charge $10,000 for a Birkin bag, and they can do so largely irrespective of input costs.