Use of emoji is not a sign that people are losing the ability to communicate with words
I don’t accept that the use of emoji is a sign that people are losing the ability to communicate with words, or that they have a limited vocabulary. Some people said the same about anime and manga, but those fears were never realised. And it’s not even a generational thing … People of all ages understand that a single emoji can say more about their emotions than text. Emoji have grown because they meet a need among mobile phone users. I accept that it’s difficult to use emoji to express complicated or nuanced feelings, but they are great for getting the general message across.
I work for a different company now [...] and no longer design emoji, but I still have a soft spot for the ones that communicate positive emotions. I would say the heart is my all-time favourite.
Source : The inventor of emoji on his famous creations – and his all-time favorite, October 27, 2016 - The Guardian
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.