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Want to deliver a great speech, go WIIFY

Want to deliver a great speech, go WIIFY Want to deliver a great speech, go WIIFY
Made to Stick
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Made to Stick
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WIIFY —"what's in it for you," pronounced whiff-y-should be a central aspect of every speech (…) Caples says, to keep the self in self-interest: "Don't say, 'People will enjoya a sense of security when they use Goodyear Tires.' Say, 'You enjoy a sense of security when you use Goodyear Tires.'.

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