We, consumers, are attracted by fancy names
Consider this: for which of the following option would you like to pay more: a "grande caffe misto" or a "medium coffee with milk".
Focus is saying no to 1,000 good ideas.
Yet, certainly, the wise learn many things from their enemies; for caution preserves all things. From a friend you could not learn this, but your foe immediately obliges you to learn it. For example, the states have learned from enemies, and not from friends, to build lofty walls, and to possess ships of war. And this lesson preserves children, house, and possessions.
The present theory then must be considered to be a suggested program or framework for future research and must stand ...