We don't create beliefs from instinct, we create beliefs from former conditioning
“Call it the fault of civilization. God isn’t compatible with machinery and scientific medicine and universal happiness. You must make your choice. Our civilization has chosen machinery and medicine and happiness. That’s why I have to keep these books locked up in the safe. They’re smut. People would be shocked at it .”
The Savage interrupted him. “But isn’t it natural to feel there’s a God?”
“You might as well ask if it’s natural to do up one’s trousers with zippers,” said the Controller sarcastically. “You remind me of another of those old fellows called Bradley. He defined philosophy as the finding of bad reason for what one believes by instinct. As if one believed anything by instinct! One believes things because one has been conditioned to believe them. Finding bad reasons for what one believes for other bad reasons-that’s philosophy. People believe in God because they’ve been conditioned to.
We get into the habit of living before acquiring the habit of thinking.
When I design online ads for American Apparel, I almost always look for an angle that will provoke. Outrage, self-righteousness, and titillation all work equally well. Naturally, the sexy ones are probably those you remember most, but the formula worked for all types of images. Photos of kids dressed up like adults, dogs wearing clothes, ad copy that didn’t make any sense—all high-valence, viral images. If I could generate a reaction, I could propel the ad from being something I had to pay for people to see (by buying ad inventory) to something people would gladly post on the front page of their highly trafficked websites.
Be the change that you want to see in the world.