When you are working on something, you have to share it early with others
Don’t wait for things to be perfect before you share them with others. Show early and show often. It’ll be pretty when we get there, but it won’t be pretty along the way.
One of the startups that has done a great job at building hype before then even launched is Harry’s, a men’s grooming and shave supplies company. Before then even launched, using beautiful imagery and brilliant marketing, they drove 100k pre-launch sign-ups in just 7 days.
[Many people] think it means accept failure with dignity and move on. The better, more subtle interpretation is that failure is a manifestation of learning and exploration. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. And, for leaders especially, this strategy — trying to avoid failure by out-thinking it — dooms you to fail.
Knowing this, a designer can thoughtfully and creatively craft an experience that never reaches a dead end. A dead end is a missed opportunity.
It's seeing the invisible problem, not just the obvious problem, that's important, not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them.
Simplicity is the ultimate sophistication.
But what exactly happens when you get bored that ignites your imagination? "When we're bored, we're searching for something to ...