You can harness social influence
Follow these six key STEPPS, or even just a few of them, and you can harness social influence and word of mouth to get any product or idea to catch on.
Social Currency: Does talking about your product or idea make people look good? Can you find the inner remarkability? Leverage game mechanics? Make people feel like insiders?
Triggers: Consider the context. What cues make people think about your product or idea? How can you grow the habitat and make it come to mind more often?
Emotion: Focus on feelings. Does talking about your product or idea generate emotion? How can you kindle the fire?
Public: Does your product or idea advertise itself? Can people see when others are using it? If not, how can you make the private public? Can you create behav-ioral residue that sticks around even after people use it?
Practical Value: Does talking about your product or idea help people help others? How can you highlight incredible value, packag-ing your knowledge and expertise into useful information others will want to disseminate?
Stories: What is your Trojan Horse? Is your product or idea embedded in a broader narrative that people want to share? Is the story not only viral, but also valuable?
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
(the key is to) get the whole story into the headline but leave out just enough that people will want to click.
As customers, what we crave more than the commodity we think we are paying for is to be understood.
What we want more than a reliable ride to our destination, a comfortable bed for the night, or even a book we can get our teeth into, is to really be seen.
What we want more than responsive organizations is personal relevance.
The value isn't just in the data that businesses collect. What counts is how they use it to make our lives better.
That is the curse of the human race. Sociability.
What Christ should have said was "Yea, verily, whenever two or three of you are gathered together, some other guy is going to get the living shit knocked out of him." Shall I tell you what sociology teaches us about the human race? I'll give it to you in a nutshell.
Show me a man or woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call "society." Give me four and they'll build a pyramid. Give me five and they'll make one an outcast Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home.
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.