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You can harness social influence

You can harness social influence You can harness social influence
Source: Mike Voropaev via Behance
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Follow these six key STEPPS, or even just a few of them, and you can harness social influence and word of mouth to get any product or idea to catch on. 

Social Currency:  Does talking about your product or idea make people look good? Can you find the inner remarkability? Leverage game mechanics? Make people feel like insiders? 

Triggers:  Consider the context. What cues make people think about your product or idea? How can you grow the habitat and make it come to mind more often? 

Emotion: Focus on feelings. Does talking about your product or idea generate emotion? How can you kindle the fire? 

Public: Does your product or idea advertise itself? Can people see when others are using it? If not, how can you make the private public? Can you create behav-ioral residue that sticks around even after people use it? 

Practical Value: Does talking about your product or idea help people help others? How can you highlight incredible value, packag-ing your knowledge and expertise into useful information others will want to disseminate? 


Stories: What is your Trojan Horse? Is your product or idea embedded in a broader narrative that people want to share? Is the story not only viral, but also valuable? 

 

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