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You have to break down your marketing problems to figure out which areas you need to improve to increase conversions

You have to break down your marketing problems to figure out which areas you need to improve to increase conversions You have to break down your marketing problems to figure out which areas you need to improve to increase conversions
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When you get back to basics, marketing is simple. Marketing means getting people in your store—and once they’re there, getting more of them to buy. Online, this means the following:

New Signups = Traffic x Conversion Rate

Fundamentally, this framework - the conversation map -  helps you break down your marketing problem so that you can employ one of the most basic rules of marketing:

Figure out what’s working and then do more of it.

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Source:

How to Focus When You’re Overwhelmed By Marketing Options, Hitenism.com, consulted on 29.03.2018

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