You need to create social currency so that people talk about your product
So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.
We do not love people so much for the good they have done us, as for the good we do them.
Focus is saying no to 1,000 good ideas.
Love does not consist of gazing at each other, but in looking outward together in the same direction.
The last 10% is 90% of the work.
[Oprah Winfrey said in one of the interview she was giving :]
"There’s a wonderful phrase by Maya Angelou, from a poem that she wrote called “To our grandmothers”, that she says:
“I come as one, but I stand as ten thousand.”
So when I walk into a room, particularly before I have something really challenging to do, or I’m going to be in a circumstance where I feel I’m going to be you know, up against some difficulties. I will literally sit, and I will call on the 10,000."
Note : the actual phrase in the poem is : "I go forth along, and stand as ten thousand."