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You need to create social currency so that people talk about your product

You need to create social currency so that people talk about your product You need to create social currency so that people talk about your product
Source: Aiste Stancikaite via Pinterest
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So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.

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