You need to create social currency so that people talk about your product
So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.
Any goal can be pursued in a variety of ways. It is the job of strategy to choose the most effective course of action for attaining objectives.
According to Edward T. Hall, the environment becomes a dimension of culture, it incorporates manifestations related to the concept of body, space and sensation. The researcher defines this concept by the notion of proxemics, a scientific discipline studying the signifying organization of space and the study of the relative positions of interlocutors. The space of each individual is composed of four spheres revolving around the individual:
1 ° The intimate sphere is 45 cm in diameter around the individual: it implies physical involvement;
2 ° The personal sphere is measured between 45 cm and 1m35 around the individual: this distance is to be found during a particular conversation;
3 ° The social sphere is measured between 1.20m and 3.70m around the individual: it is the distance observed during friendly and professional interactions;
4 ° The public sphere is measured at a distance equal to or greater than 3,70m around the individual: it is the sphere dedicated to exchanges with a group.
The closest surface to the individual is an emotionally strong area that is usually referred to as the individual security perimeter. The size of this space varies according to the cultures. The social status of the interlocutor is also to be considered: one is closer to a peer than a superior or a subordinate. There is therefore a link between spatial distance and social distance.
Whether a small or an ambitious one, projects which do not have enough ressources allocated are bound to fail
The person who does the most talking and the person who is the most successful are rarely the same person. Almost without exception, the more successful the person, the more he practices conversation generosity, that is, he encourages the other person to talk about himself, his views, his accomplishments, his family, his job, his problems.