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International sporting events have an influence on our appreciation of well-being
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Happiness is a form of action
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At least 7 hours of sleep is the single most effective thing we can do to maintain a good mental and physical health
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1000 true fans is all you need to be a successful creator
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Facial expressions of emotion are universal, not learned differently in each culture
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Early birds less likely to develop depression
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Ultimate happiness does not exist anyway
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[Somatic markers] We do things instinctively because our past experiences taught us to avoid danger or do things that will please us
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Great ideas have a strong core expressed in a just few words
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People who have bad memories usually are bright minds
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Facing an intimidating situation, come as one, but stand as ten thousand
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Choosing a goal in your life fosters intellectual discipline
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The two necessary dimensions for achieving: motivation and volition
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A logo
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Use analogies when pitching
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It is extremely hard to come up with something simple
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Entrepreneurs are the heroes of our times
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The “I don’t give a sh*t” attitude can actually be a signal of success and higher position in the social hierarchy
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[Double Jeopardy law] Lower market-share brands suffer from both low purchases, and low loyalty
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No matter what your product is, you are ultimately in the education business.
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You can really make a difference in this world
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When you start, first know how you'd want to finish
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Innovation can take decades to come to the market
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True Leaders protect us from danger
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All human behavior can be explained by reference to the two primary motives of pleasure and pain
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Being a carnivore is stealing from Nature
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Animals deserve to have rights
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A wellspring of spontaneity is one of the most wonderful gift: the expression of your own self
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Want to deliver a great speech, go WIIFY
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If you want people to care about their idea, make them feel something
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[Dunning—Kruger effect] incompetent people fail to recognize their own lack of skill,
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A lot of our desisions are made emotionnaly
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Business dinners are the timeless business lubricator
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Unlike continuous innovation, disruptive innovations causes changes in behavior
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Ideas are the real currency for succes
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Disruptive companies are bold by nature
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Some people - the bozos, will hire people incompetent people on purpose
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Technology makes working things look like magic
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Everything in this world is a matter of perspective
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Wearing the right things make you feel good
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Our human nature tells us to help others
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Sometimes, you need to have the strength to ignore other people's inputs
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Big brands carry a sense of greatness
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Why is the question
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Focus is saying no
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Happiness dull senses
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Modern society forces us to reconfigure who we are upon the people in front of us
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To be misunderstood is the sign of an exceptional being
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Everyone likes to be called by their name
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Never put off till tomorrow what you can do today
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Your Business survival can be estimated in 8 questions
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Marketing is beyond promotion
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Venturesome schemes are, like good steel, forged in fire and then hardened in ice
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When a leader protects you, you will be loyal to him
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When someone is a clueless about a topic, use analogies
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To create interest, point out a knowledge gap
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Technology adoption happens in 4 stages
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When you’ve you built something, get it out there
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The Amara's Law tells us that we tend to overestimate the impact of new technology in the short term and underestimate it in the long run
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If everybody is thinking the same thing, then everybody is locked in the same dogma
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Reality is boring
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EQ is a form of social and sensitive intelligence, whereas IQ is an individual and analytical intelligence.
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The Old Truth Lies in the Books
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When someone is angry, it means that he or she is suffering
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Under the difficulty and certain emotionality of decision we need to make, paralyzed, we just go for the default option offered
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Success is only the result of hard- work, perseverance and common-sense
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As far as you can, avoid getting outside money for your startup
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If your startup can not grow exponentially, then it's not a startup
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When a brand name conveys emotions, it sells better
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Minimum Viable Products are an illusion. Careful planning and the relentless pursuit of perfection is what drives success
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Some brands are to strong their they create in consumers’ brains activity patterns similar to those of religious icons
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Advertisers take advantage of our fears and insecurities to sell us products and services we probably don’t need
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Design is unfolding a story
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Large organizations struggle to innovate because companies with hierarchical management structures are risk-averse
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When you leave without precise goal, you never feel lost
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Businesses exist because they propose something different
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Getting people to think you are big will help you becoming big
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The best way to get your users to stick with your product is to play with their emotions
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Many problems are invisible, it is by seeing those that one can unlock new opportunities
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There is a small relationship between money and happiness, how you spend your time is actually what matters
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Growth hacking is not some action the marketing department implements, it is a company-wide endeavor
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The last effort to any task requires the most work
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People have a tendency to resist unfairness as soon a profit-maximizing agent or a firm is seeking to overly exploit some profit opportunities.
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Business plan are essential tools for entrepreneurs: they crystallize your thoughts
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Founders are not necessarily the right people to scale a startup into a larger organization
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The salvation of man is through love and in love
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Defining a strategy is about picking the most effective course of action among all the possibilities which you can chose from
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We have no answer yet as of whether the digital revolution will transform humans for good or bad
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The main job of an entrepreneur is not to sell your product, but to hire salespeople
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You have to break down your marketing problems to figure out which areas you need to improve to increase conversions
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You should be willing to literally dissect your competitor’s product and do better than them
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If you want your business to be interesting to any outside investor or buyer, you should have a sales engine so that to be able to make reasonably accurate sales projections
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In companies, young people are smarter. They are in tune with their time, while old timers can’t see the future, thus unable to adapt to change
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Conversation generosity is a concept in which you let other people do the talk. The most successful people are often conversation-generous individuals
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When you are working on something, you have to share it early with others
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People are looking for products that are easy to use
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Monkey see, monkey do: the vast majority of us imitate what we see other people doing without thinking about what we are doing
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The more things you ask people to focus on, the fewer they’ll remember
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A strategy is a coordinated and integrated action plan thoroughly studied, not a growth objective
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Good management is about letting fear go, entrusting individuals and accepting failure when they occur
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To overcome failure, it is necessary (a) to recognize the pain and, (b) recognize it is an inevitable consequence of doing something new, a process which will result in subsequent success
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Bromance is probably the closest a straight guy will come to having a gay relationship
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You can make millions, be super famous, and still be depressed
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True love is only find once
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A Cirque du Soleil Blue Ocean Strategy
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Most entrepreneur do not get their first project to be a success
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Customers want product that are relevant to us, that make our life better
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The single most important duty of a CEO is recruiting
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A great manager admits his own shortcomings, is not afraid to acknowledge he has a limited knowledge on a particular topic, and is ready to remodel his thinking at any time
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The brook's law tells us that adding human resources to an already late software projects only makes it later
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Every generally held idea, every received notion, will be an idiocy, because it has been able to appeal to a majority
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Creativity thrives when people dive in, start working and learn along the way
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The only thing that really matters in the online business is traffic
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The less you care about things, the happier you will be
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Mediocre people will screw up a good idea. Talented people will turn something mediocre in something better
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Sensational and vicious readings have always attracted readers
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When you are crafting a company strategy, you need to identify what are the obstacles you need to overcome
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Sometimes, we shall part ways with those with whom we can’t live by the truth
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One’s rank in hierarchy is irrelevant to his/her capacity to be creative
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Change initiatives fail first because of lack of clearly defined milestones and objectives
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The people or compagnies we call “disruptors” are the one who change the game. They pick-up fights they can’t win to change the status quo
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When deciding on brand identify, it is preferable to leave trends aside
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[Proxemics] Each individual perceives the space around him through 4 distinct spheres, called intimate, personal, social, public spheres; and whose dimensions vary according to cultures
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Industries are composed of two types of markets: highly competitive ones – the red oceans, and untapped market places – the blue oceans
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To create new markets or new product categories, you should look into product substitutes and alternatives solutions within your industry
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Blue ocean strategy is about breaking away from the competition by creating uncontested market spaces
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Four metaphors can be used to think about brands: brands as a footprint, brand as a partner, brand a virality engine, and brand as cultural icons
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Silent language is responsible for raising barriers between individuals of different nationalities and causes what is known as “cultural shock”
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When you have a project, pour in the necessary resources
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Success is a point of view, entrepreneurial success often comes at the expense of happiness and personal life
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Any final choice you make will be at the expense of the profits/benefits that could have been generated by the excluded project
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The fog model tells us motivation to perform and action, the ability to do it and a cue are the three elements that must converge for a target behavior to occur
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Branding enables companies to charge a premium for their products
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Great hackers really love to program
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Future gets better because someone, somewhere has an idea and is ready materialize it
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Starting a startup is less sexy than it appears, it is an incredible painful endeavor
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Start-up are not small versions of big companies
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In everything that he does, a founder has one objective, recruit the best people to join him
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As a startup, having the genetic code to succeed means a visceral determination to change the world
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New ideas often seem foolish at first, before the eventually become commonplace
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Introverts have hidden talents people disregard in modern society
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Good brand names need to be suggestive
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Before you jump into marketing your product or services, you shall refine and improve your service until your users are hooked
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Virality means that someone is spending its social capital to promote for free your offering
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The two basics functions of any business are marketing and innovation
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Tech founders are rarely the right people to grow companies
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It is really the fear of failure which keeps startups alive
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When we buy something, we remember how its quality much longer than we remember how much it has cost
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The most interesting products are the ones that establish a new category, and this is what media outlets want to talk about
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Ferrari
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A startup goes through three phases of growing: discover product-market fit, identify growth levers, and fueling the highest conversion growth levers
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Where you come from has nothing to do with your future trajectory
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Three Laws of Clarke
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Kapferer Brand identity Prism : strong brands weave their brands components into a comprehensive and appealing whole
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Account-based marketing is a B2B strategy in which the company considers a customer as if it were a market itself
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Euro - the common currency - act as a formidable cement for european economies
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Eight attitudes and behaviors that define the millennial generation
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Happiness is to learning to chose
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Les marques « masstige » apportent un goût de luxe au pluis grand nombre
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Anticipatory management is the real competitive advantage of companies
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Having a good heart and not misleading people will get you far
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You ought to consider how much you can give for a dollar; not how much you can keep for yourself
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Opportunity cost : when making a choice about anything, you should consider if resources that will be used would not be better employed elsewhere
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It is incredibly hard to predict distant future
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Insanely great product have spirit
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Plus la personne a une position élevée dans la hiérarchie de l’entreprise, plus son horizon de travail est long
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Labour is creating wealth
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Creation is an iterative process in which we make discoveries as you progress
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The opportunity always lies in the place where people complain
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People who are powerful but uncharismatic will tend to be disliked
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Brand capital is about what one is feeling about your brand
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Truths are first rejected before being commonly accepted
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Correct spelling is showing respect to your interlocutor
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L’engouement pour l’utilisation des plateformes collaboratives repose sur trois motivations : pécunières, environnementale et sociale
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Le temps c'est de l'argent
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In order to succeed in business, you have to spot opportunities at the right time
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The most beautiful and profound statement ever made about the environment
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You should study and learn from your enemies
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Alliances create better companies
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Headlines
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Those who master the art of living do not make a difference between their work and their personal lives
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Aspiring entrepreneurs should build a company, not a product
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The best corporate cultures are polarized
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Chapter 1 : Laying plans
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Chapter 2 : Waging war
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Chapter 3 : Attack by Stratagem
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Chapter 4 : Tactical dispositions
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Chapter 5 : Energy
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Chapter 6 : Weak points and Strong
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Chapter 7 : Maneuvering
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Chapter 8 : Varation in tactics
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Chapter 9 : The army on the march
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Capter 10: Terrain
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Chapter 11 : The nine situtations
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Chapter 12 : The attack by the Fire
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Chapter 13 : The use of spies
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Good preparation is the real component of the best pitches
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Change is the real measure of innovation
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Obvious technologies are unseen
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Strategizing is a form of procrastination
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Start with the customer experience and work backwards to the technology
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Every successful business creates a new kind of customer
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True brands emerge from your daily actions, not from an advertising adgency
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Disregard competition is one of the most common reasons for failure
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End goal of growth hacking
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The only thing that keeps you going in a startup is the bond with your co-founders
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Talents attracts talents
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