Selling is about a transference of emotion, not a presentation of facts.
The Brook's law states that when a person is added to a project team, and the project is already late, the project time is longer, rather than shorter. Brooks’ law is recognized as applicable to any complex endeavor involving lots of people interacting together, not just software engineering.
For man engaged in bromance-type relationship, homosocial relationships let them experience an elevated emotional stability, enhanced emotional disclosure, social fulfilment, and better conflict resolution, compared to the emotional lives they shared with girlfriends.Bromance is essentially when man openly pronounce love for their bromances and engage in highly intimate behaviors, both emotionally and physically in same sex friendships, "it" happens mainly during social activities such as playing sports, drinking, fixing things or gambling.
The bromance is a very much a concept of the 21st century. It gained ground when the idea of friendships between both heterosexual and homosexual emerged (in response to the mass cultural awareness of homosexuality, especially among Western populations) and when the shadow of guilt and peer ridicule gradually disappeared.
Source : Privileging the Bromance: A Critical Appraisal of Romantic and Bromantic Relationships, ResearchGate, 2017
It has been said that when people are free to do as they please, they usually imitate one another. We look to others for information about what is right or good to do in a given situation, and this social proof shapes everything from the products we buy to the candidates we vote for.